Interactive Game
Breakpoint, ANZ Australian Open
Role
Research, Interaction and game design, concept development
About
ANZ Breakpoint is a digital installation of three projected game booths, designed to be as immersive for the individual players as it is for the audience. The setup allows multiple patrons to play at any one time, whilst providing an exhilarating spectacle for the audience waiting behind them.
The installation was an abstract representation of ANZ’s overarching “Keep Moving” campaign – encouraging players to push through obstacles, keep moving and focus on their goals and achievements.
Social Media
Key Activities
Understand the brief from ANZ and their goals for their interactive activation at the Australian open
Understand the possibilities and limitations of the available technology, budget and timeline
Research interaction and gameplay mechanics that would align with the story and brief
Sketched and refined concepts
Pitched to the stakeholders at ANZ for approval
Documented the handover to the creative and development team
