Designer

I’m a

&

Strategist

specialising in experience design.

“I design things by diving into problems and puzzles, finding out how to solve them creatively and have an outcome that is the best for your customers, users, people and business.”

— Nicky Watson

Who am I

I’m Nicky, a digital product strategist and designer, specialising in experience design.

I have a human-centered focus and my goal is to have fun finding and solving the right problems, facilitate business and product innovation, and experiment with new technologies and processes. I design, observe, measure, and iterate solutions so that the outcome will be the best for our people and our business.

I'm a big thinker who gets amongst the details to understand the how and the why. Being cross-functional, I am comfortable leading product design strategy, research, operations, and delivery.

I've been creatively solving problems and delivering outcomes in a variety of industries, which include fire protection, travel, medical, sporting, fitness, construction, real estate, banking, utilities, government, financial services, galleries and not-for-profits.

I have experience leading and working in teams to create engaging and interactive experiences for enterprise SaaS products, websites, online portals, mobile applications, augmented reality experiences, interactive walls, and large scale interactive games.

What I do

    • Roadmap development and management

    • Product backlog prioritisation

    • Product management

    • Alignment to business objectives and values

    • Alignment to market opportunities and needs

    • Measurement and assessment of product performance in market

    • Generative and evaluative research

    • Qualitative and quantitative research

    • Contextual inquiries

    • Investigative user studies

    • User journeys

    • Customer journeys

    • Service blueprints

    • Ecosystem mapping

    • Usability testing

    • Product validation

    • Persona and archetype research and development

    • Card sorting

    • Treejack testing

    • First-Click/Chalkmark testing

    • Information architecture co-design workshops

    • Navigation design

    • Sketching

    • Storyboarding

    • Wireframes

    • Interactive prototypes

    • Responsive design

    • Design systems and guidelines

    • Native mobile design

    • Functional specifications

    • Workshop & meeting facilitation

    • Process & operations facilitation

    • Business & product coaching

    • Design, research and product team coaching

    • Documentation

    • Quality assurance

    • Management of development and design teams

    • Product marketing and communication

    • Product support

    • Prioritisation of feedback

How I do it